Adiat Disu along with West African designer Ituen Basi, East African designer Ally Rehmtullah and Founder of Africa’s first Fair Trade Certified apparel factory Chid Liberty of Liberty & Justice spoke about challenges and opportunities related to Africa’s emerging retail culture and fashion goods during the 15th Annual Harvard Africa Business Conference.
The lecture titled “The Economics of the African Fashion Industry: Current Opportunities & Challenges” explored the African fashion industry by thoroughly examining each step of the value chain, current incentives and key considerations around local versus outsourced production to achieve cost competitiveness.
“In order for African Fashion to succeed the fabric of Africa’s manufacturing and supply chain , the thread of Marketing and Public Relations and the pattern of retail must be adapted to fit the needs of emerging designers from Africa” states Disu.
“With the motto: Luxury Brands Focused Globally, Adirée TM has focused on re-branding Africa, as a destination for luxury brands, and has taken exclusive brands from Africa and placed them on nationally esteemed and recognized platforms via placements in distinguished media outlets like CNN, Elle, Washington Post, Huffington Post, and more,” says Disu.
Through partnerships, quality productions, campaigns, and media placements Adirée is establishing the way consumers should view products from Africa (i.e. Made in Angola, Made in Zimbabwe, or Made in Nigeria). Using communication strategies such as hosting international “Africa Fashion Weeks” ignited a trend, via Adiree’s original concept of establishing and hosting African Fashion Weeks throughout fashion capitals thus birthing Africa Fashion Week New York | London | Paris | Milan | Berlin | Tokyo.
Naomi Campbell graces the cover of Vogue Italia February 2013, shot by Steven Meisel and styled by Karl Templer.
The International Herald Tribune’s (IHT) luxury conference series titled The Promise of Africa the Power of the Mediterranean is now in progress November 15-16 (WATCH IT LIVE NOW) . IHT conference is the premier annual forum for business and creative leaders from across the global luxury goods industry. Since its inception in Paris in 2001, the conference has spanned the globe this year it hav arrived in Rome.
Hosted by the IHT’s world renowned Fashion Editor, Suzy Menkes, and attended by CEOs and directors of luxury brands, creative directors, designers and suppliers to the industry, the conference regularly attracts the highest level of keynote speakers from the commercial and creative sides of the business, and an annual international audience of over 500 delegates from more than 35 countries 2012 speakers include:
Maria Grazia Chiuri
Guillaume de Seynes
Jean Paul Gaultier
Diego Della Valle
Ilaria Venturini Fendi
Dr. Precious Moloi-Motsepe
Ever since Olivier Rousteing was named creative director at Balmain I, (and many others), eagerly await the Balmain presentation each season to see how Rousteing’s vision will transform the label which has been in existence since 1945!! So far so good…Now that the 26 year old is settled into his second season I was curious as to how he interprets his new role. Here’s what he had to say:
”The challenge is keeping the rules from before and putting in who I am season after season, so that’s something that for me is important — to respect the past, because I love what Balmain was and what Balmain is, but actually what is important, too, is pushing more what I am.”
Olivier also invites us to join in the conversation on the official Balmain twitter and facebook pages…..If this designing thing doesn’t work out he definitely has a career in modelling, he is so gorgeous!!!
Photo Credit: Style.com
As the fashion world waits in anticipation of the fashion week shows that are taking place over the next several days, I could only imagine what the last few days and moments are like for the designers themselves. Lisa Folawiyo, designer of the Nigerian fashion label Jewel By Lisa, allowed cameras to follow her as she prepared to show her Vintage Love collection at last years Arise Magazine presentation. The ad campaigns, press meetings, the mad run for shoes 2 days before the show, watch it all here.
In this candid interview Tiffany Amber founder and creative director, Folake Folarin Coker, discusses building Nigeria’s first indigenous fashion brand. Giving us a glimspe of her life as a Nigerian fashion designer over the last 13 years Folake recalls the highs and lows; including creating her first fashion show as a college student, and a difficult client who literally had her hiding under a table.
Target Style’s guest editor for June is New York City’s own Vashtie Kola. This woman is a silent but strong force behind the scenes of the music and fashion industry. Making history as the 1st ever female designer of the iconic Jordan sneaker the “Vashtie Kola X Jordan 2“ she is also a DJ, stylist and music video director. #TeamMultiHustles
Vashtie takes time out of her busy schedule to show us her summer fashion picks..
Photo Credit: TargetStyle.tumblr.com
I first heard the name about a year ago while speaking to Joshua Kissi, of the popular menswear style blog Street Etiquette , after a runway show in New York.. Joshua was gushing about how amazing this London based Ghanian designer by the name of Ozwald Boateng was. I was unfamiliar with the name, (gasp!), I know it was shameful. So I began researching and Ozwald Boateng quickly became my obsession …He is undeniably one of fashion’s most dynamic and exciting talents.
Earlier this month a film based on the life of Ozwald Boateng hit UK theaters!!! I cannot wait to feast my eyes upon it. Here’s a sneak peek..
14 years in the making, Varon Bonicos’s documentary “A Man’s Story”, follows Boateng’s day-to-day life.. The film includes appearances from some if his celebrity clientele, Jamie Foxx, Spike Lee, Richard Branson, Will Smith, & Prince Charles and endearing commentary from his parents as well as his mentor Giorgio Armani, it offers a rare glimpse into the life of the most successful Ghanian designer of our time.
So last week I had the pleasure of running into international runway model Georgie Badiel. One of the most pleasant individuals I’ve ever met, she took time to sit and chat with me. Like old friends we discussed beauty secrets (kinda), travel, and fashion.
So first and foremost I ask about beauty secrets/rituals. Georgie’s perfectly toned body, and smooth glowing skin, have appeared on the runway for top designers including Diane von Furstenburg, Marc Jacobs, Oscar De La Renta, Issey Miyake, and Louis Vuitton to name a few. And has graced the pages of Russian Vogue, Elle, Essence and Arise Magazine.. The woman is stunning but she tells me there are NONE!!! No diet, no special skin creams/spa treatments, nothing. Yes, Georgie was born this way..Thank the Gods.
We then discussed our travels, she declared Victoria Falls in Tanzania a must see, however, Georgie tells me her favorite place in the world is her hometown Burkina Faso… This beautiful city as well as the many diverse cities/towns throughout the continent of Africa is also the inspiration behind Georgie’s Garden; an accessories line that she is launching in November 2011!!! Stay tuned..
Yestarday David Tlale opened the first David Tlale ready-to-wear retail shop at Michelangelo Towers in Sandton, South Africa!!! Yet another reason for me to make the trip over the pond.. Love, Love, Love, David Tlale!
Photo Credit: JuicyAfrica