Adiat Disu along with West African designer Ituen Basi, East African designer Ally Rehmtullah and Founder of Africa’s first Fair Trade Certified apparel factory Chid Liberty of Liberty & Justice spoke about challenges and opportunities related to Africa’s emerging retail culture and fashion goods during the 15th Annual Harvard Africa Business Conference.
The lecture titled “The Economics of the African Fashion Industry: Current Opportunities & Challenges” explored the African fashion industry by thoroughly examining each step of the value chain, current incentives and key considerations around local versus outsourced production to achieve cost competitiveness.
“In order for African Fashion to succeed the fabric of Africa’s manufacturing and supply chain , the thread of Marketing and Public Relations and the pattern of retail must be adapted to fit the needs of emerging designers from Africa” states Disu.
“With the motto: Luxury Brands Focused Globally, Adirée TM has focused on re-branding Africa, as a destination for luxury brands, and has taken exclusive brands from Africa and placed them on nationally esteemed and recognized platforms via placements in distinguished media outlets like CNN, Elle, Washington Post, Huffington Post, and more,” says Disu.
Through partnerships, quality productions, campaigns, and media placements Adirée is establishing the way consumers should view products from Africa (i.e. Made in Angola, Made in Zimbabwe, or Made in Nigeria). Using communication strategies such as hosting international “Africa Fashion Weeks” ignited a trend, via Adiree’s original concept of establishing and hosting African Fashion Weeks throughout fashion capitals thus birthing Africa Fashion Week New York | London | Paris | Milan | Berlin | Tokyo.
International model Mari Malek (DJ Stiletto) is getting her life!! Get into this…
Just had to post the beautiful card sent to us from Africa Fashion Guide.. Happy Holidays!!!!!!!!!!
It has now been confirmed that Bunmi Olaye, London-based Nigerian designer and Creative Director behind the fashion brand ‘Bunmi Koko’ has decided to step down from the company she created with Francis Udom in 2009.
In a recent press release Olaye states:
‘I have not giving up on my dream, however the time has come for me to pursue a vision that is entirely my own.’
No further information will be released of yet as for the reasons behind Bunmi’s resignation, but all can rest assured to find out more about it in the near future. We wish Bunmi Olaye the best of luck on her new venture.
While perusing my facebook fan page Bennu Cafe on Sunday evening I came across a very interesting discussion involving Kanye West… West is known for causing controversy on and off the stage, however, this time the issue was that of fashion.
Kanye West has created quite a buzz in the fashion world as he is gearing up to debut a womenswear collection in September at New York Fashion Week. Women’s Wear Daily also confirmed that the pop star will be teaming up with Guiseppe Zanotti to design a line of stilettos!!! He joins the likes of Beyonce, the Kardashians, Jay Z, Gwen Stefani among other celebutantes who have ventured into high fashion to capitalize on urban consumer’s ..How do Afropolitan designers feel about this? The Org of Black Designers facebook fan page had my full attention here’s what they had to say:
“Though we understand the draw of celebrity when are companies going to step to true designers and when are these fake celebrity designers going to collaborate or bring in all of you REAL talented BLACK DESIGNERS?! Should our top Black designers be Diddy, Jay-Z, Beyonce, Kanye or Pharrell instead of Tracey Reese, Shane & Shawn Ward, Mikel Kilgour or LaQuan Smith? WTF! I gotta lie down.”
Say what you will the man definitely has style. View some of my fave Kanye looks below:
Photo Credit: ModaMob.com